The Charter of Physical Intelligence
The NOGA Charter expresses NOGA’s public principles and commitments. It is intended to guide NOGA’s conduct and to be capable of public evaluation. Unless the Charter expressly states otherwise, it does not by itself create a contract, a product warranty, a service-level commitment, or a private right to compensation.
Why This Charter Exists
Physical Intelligence will become part of the places where people live, work, heal, learn and build their lives.
Unlike traditional software, intelligent physical spaces directly influence human environments.
With that capability comes responsibility.
This Charter defines the public principles by which NOGA chooses to build Physical Intelligence.
It is a commitment to the people who inhabit intelligent spaces today and to those who will inhabit them in the future.
A New Era
Humanity has spent decades building intelligence for the digital world.
We taught computers to calculate.
We connected the world through the Internet.
We built systems capable of understanding language, images and data.
Yet the physical world has remained largely passive.
Buildings shelter us.
Rooms surround us.
Infrastructure supports us.
But the spaces we inhabit still do not understand us.
The next evolution of intelligence is not another application.
It is intelligence becoming a capability of the physical world itself.
This is Physical Intelligence.
What Is Physical Intelligence?
Physical Intelligence is the ability of a physical space to perceive, understand, reason, coordinate and improve its environment for the people within it.
It is not a device.
It is not an application.
It is not artificial intelligence added to a building.
It is a capability of the space itself.
Intelligence Belongs to Places
For generations we made computers intelligent.
The next generation will make places intelligent.
Homes.
Hospitals.
Schools.
Hotels.
Factories.
Public infrastructure.
Cities.
Every physical space can become more aware of itself and more responsive to the people within it.
Humans Come First
Physical Intelligence exists to serve people.
Never the opposite.
Technology may assist human judgment.
It must never manipulate it.
It must never conceal its influence.
It must never remove meaningful human control.
The purpose of intelligence is not to command people.
It is to support them.
Trust Before Intelligence
No intelligent environment can exist without trust.
Trust is earned through transparency.
Through restraint.
Through predictable behavior.
Through the ability to understand what the system is doing and why.
An intelligent space must always remain worthy of the people who inhabit it.
Privacy Is Infrastructure
Privacy is not an option.
It is not a premium feature.
It is not a legal checkbox.
Privacy is part of the architecture itself.
Physical Intelligence should process information as close as possible to the environment it serves.
It should minimize collection, retention and transmission before protection becomes necessary.
The most secure information is the information that never needed to be collected.
Local Intelligence
Every physical space deserves its own intelligence.
The physical world should not depend unnecessarily on distant systems to understand itself, protect itself or continue operating.
Local autonomy is not a fallback.
It is the foundation.
Connected, Not Centralized
Intelligent spaces should cooperate.
They should exchange knowledge whenever it benefits the people they serve.
But cooperation must never require surrendering autonomy.
Knowledge may travel.
Authority does not.
Occupant Rights
Every intelligent environment ultimately exists for the people who inhabit it.
Including those who did not purchase it.
Did not install it.
Did not administer it.
Occupants have the right to know when Physical Intelligence is present.
They have the right to understand when and how they are being sensed.
They have the right to a meaningful and verifiable privacy state.
They have the right to protection from uses of their information that are incompatible with their dignity, safety or legitimate expectations.
When the interests of an owner, operator or system provider conflict with the dignity of an occupant, the occupant's dignity prevails.
Immediate physical safety may justify narrowly limited intervention.
It must never justify abandoning these principles.
Intelligence Without Surveillance
Physical Intelligence must never turn human presence into continuous surveillance.
Sensing must be:
Necessary.
Proportionate.
Purpose-limited.
Visible to the people affected.
Security and safety systems may observe specific conditions when the purpose is legitimate, proportionate and clearly disclosed.
They must never become instruments of behavioral profiling, unrestricted monitoring or hidden control.
Not for an owner.
Not for an operator.
Not for a provider.
Not for a government.
We cannot promise what governments may demand.
We can promise to build systems that collect as little as possible, retain as little as possible and leave as little as possible to surrender.
Intelligence without restraint becomes surveillance.
That is not Physical Intelligence.
Calm Technology
The greatest technology is not the technology that demands attention.
It is the technology that becomes part of the environment.
Physical Intelligence should reduce complexity rather than expose it.
It should integrate into architecture with humility.
It should remain quiet when no action is needed.
It should feel natural.
Permanent.
Trustworthy.
Open and Interoperable
Physical Intelligence must never become another closed island.
Buildings should communicate beyond a single vendor.
Developers should be able to innovate through stable and responsible interfaces.
Standards should promote interoperability, portability and long-term independence.
A physical space must retain the right to leave a platform without losing control of its essential data, configuration or operation.
Sovereignty includes the right to exit.
Responsibility
The more intelligence we place into the physical world,
the greater our responsibility becomes.
Physical Intelligence influences real environments.
Real decisions.
Real lives.
Technology should expand human freedom.
Never quietly reduce it.
Looking Forward
Physical Intelligence is not the destination.
It is the foundation.
The principles established today should remain worthy of the people who will inhabit intelligent spaces decades from now.
Technology will evolve.
These principles should endure.
Closing Declaration
Physical Intelligence is not defined by hardware.
It is not defined by software.
It is not defined by artificial intelligence.
It is defined by the relationship between intelligent spaces and the people who inhabit them.
We believe that relationship must be built upon trust.
Privacy.
Human dignity.
Local sovereignty.
And responsible cooperation.
This Charter is our public commitment to uphold those principles.
Founding Principle
Knowledge may travel. Authority does not.
Origin
Initiated and first published by NOGA.
The English-language version of this Charter is the canonical and controlling text.
Future revisions will remain publicly accessible together with their complete revision history.
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